Tyler Heinzelmann
Founder & CEO
Welcome to our boutique specialty car dealership, where passion meets precision. With a decade of experience with Porsche, I bring a wealth of expertise to our family-owned business. My journey with Porsche began as a professional driver, evolved into a role as brand training manager at Porsche Cars North America, and culminated in selling at the second highest sales volume Porsche dealership in the country. This background gives me a deep understanding of the luxury automotive world, allowing me to apply my skills across all high-end car brands.
Beyond the dealership, I am an active business investor and proud owner of a guitar company and a watch company. I also restore classic Corvettes with my father, and provide automotive consulting/ collection management for top clients. Cars are more than just a profession—they are my true passion.
Our dealership is a family affair, with my wife Alexandra serving as the Chief Marketing Officer. Together, we are committed to delivering an unparalleled experience in buying, selling, and servicing luxury vehicles. We invite you to experience the difference at our dealership, where every detail is crafted to exceed your expectations.
Alexandra Amico Heinzelmann
Chief Marketing Officer
Alexandra Amico Heinzelmann brings her extensive expertise in branding, marketing, and social media management to Car Concierge. As the owner of CBR Media, a premier social media management company; Alexandra specializes in social media management, brand development, public relations, and event planning.
With a degree in fashion and marketing, Alexandra’s diverse background includes being a licensed real estate agent, focusing on the sales of custom luxury homes in the million-dollar-plus market, and working as an interior designer. Her keen eye for detail and design extends into her passion for automobiles, where she combines her love for luxury cars with her professional acumen.
Outside of work, Alexandra enjoys driving the North Georgia mountains, participating in racetrack events, and attending various car gatherings. Her favorite brand, Lamborghini, perfectly aligns with her taste for high performance and luxury, making her an integral part of the automotive world she loves.
Ethan Reish
General Manager
With more than a decade of experience in the automotive industry, Ethan brings a rare combination of business insight, marketing expertise, and creative vision to his role as General Manager. His career began at The Motorcar Collection as an Inventory Manager, and he went on to serve as Chief Marketing Officer and Sales Manager at Merlin Auto Group, where he built a reputation for curating and managing private collections for high-net-worth individuals and celebrities.
Ethan’s philosophy is simple: work hard, have fun, and treat every customer even better than he expects to be treated himself. This approach has allowed him to build lasting relationships, elevate dealership experiences, and grow a loyal network of clients.
Outside of the showroom, Ethan is passionate about photography and travel. Known as one of Atlanta’s most influential photographers, he finds inspiration in capturing unique perspectives and connecting with people through his lens. That same eye for detail and storytelling translates seamlessly into his work in automotive sales and marketing.